5 Back to School Restaurant Promotions

5 Back to School Restaurant Promotions

Posted: Aug. 16, 2018

Labor Day is less than three weeks away, which means school is about to start. Over the next few days, families are busy getting school supplies and cramming in one more vacation. This gives your restaurant enough time to prepare several promotions that celebrate going back to school. Below, we share five back-to-school promotions that will drive restaurant sales and attract a range of customer-types.

Discounts for Families

Family-style take-away dinners: During the first weeks of school, families are busy finding their rhythm again. Help out parents by having dinner ready in a flash. For one month, offer family-style portions for take away at a great price. Not only will families appreciate having one less thing to worry about, your restaurant becomes their go-to take-away choice for the rest of the year.

Show them you care by offering a school shoppers’ discount: Budgets are wheezing this month as new school supplies, clothes, and backpacks need to be purchased. Show how empathetic you are by giving a discount to families who show their shopping receipts for school supplies.

Spread the Word at the Mall: Offer a generic back-to-school discount (for example, 10% off all checks for lunch), and spread the word by passing out flyers and free food samples at the mall, where the largest numbers of back-to-school shoppers are.

Celebrate the Kids

The first day of school is a milestone for students. Kids return a few inches taller, a little ganglier, and with new summer-time stories to share. For some, the experience is exciting; for others, it’s anxiety-inducing. Help all the kids by celebrating going back to school. 

Prepare a special menu (for instance, a seasonal kids’ menu) and call it a “Start the Year Off Right” menu. Even better—host a block party. Send out emails and promote it on your website and social media. To build on the excitement, set up a Super Star board and pin up pictures sent by parents of their kids.

This event or special menu helps families to start the new school year on a positive note, engraining your business further into the community.

Focus on College Students

College students tend to get ignored in back-to-school promotions, but don’t forget about discount-hungry college students. They are the most likely to take advantage of coupons, specials, and discounts. If you have local universities or technical colleges in the area, then grab attention on orientation day. Set up a booth, be included in a coupon book, and pass out flyers that promote unbeatable discount prices.

Keep up the momentum for the first month and perform consistently well every time. Thereafter, you can enjoy the fruits of word-of-mouth reviews.

Set Up a College Students’ Menu: It has the benefits of a kids’ menu (discounted prices) with larger portion sizes. Create a special menu tailored to the average college student living on a tight budget. Another promotional option is to offer a lunch special for college students only, such as a combination of your most popular dishes.

Get New Hires: Hire and keep great employees with student lunch discounts or free sandwiches during break. It’s a win-win for both parties: Students can save money without worrying about their next meal, and you retain a great staff and have lower turn-over rates.

Teachers’ Discount

Like college students, teachers tend to be forgotten in back-to-school promotions. Stand out from your competitors by showing appreciation for teachers heading back to campus in September. Simply ask to see their school ID badge to get a 15% discount or a free appetizer.

 

Grown-Ups Only

With the kids back in school, parents have their first quiet afternoon in months. Prepare a lunch special for parents only, designed to be enjoyed in adult-only company. This means including a glass of wine, free cocktail, or beer with their order.  

 

For an extra promotional perk, team up with local spas for a relaxing day of massages and delicious food. Parents will love the chance to indulge while their kids are at school.

 

Back-to-school season is a great time to revamp your kids’ menu with these healthy, mom-approved recipes.

 

 

Posted: Aug. 16, 2018 | Written By: Emma Alois

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