Why an App is Best for Your Restaurant Loyalty Program
Posted: May. 29, 2018
If you want your loyalty program to boost your bottom line while also boosting traffic, enticing millennials, and providing you with actionable data to continue improving your business, then a loyalty app is a no-brainer.
Loyalty programs allow your customers to earn rewards points, receive discounts, and feel like they are part of a VIP experience at your establishment. These programs provide a great incentive for customers to choose your restaurant time and again.
The results you want from a loyalty program are an increase in the frequency of visits from your regular customers, an increase in your average transaction price, an incentive for new customers to choose you, and dynamic engagement with your customers that makes them want to talk about their experience.
By offering a loyalty program, you will boost your restaurant’s reputation. Loyalty programs are effective because they make customers feel important and appreciated, and if you don’t have one in place yet, you should get started.
Why a Loyalty App?
You’ve certainly been told by now that you need to be marketing to millennials. If you want some numbers to back up why, here are a few:
- There are more than 75 million millennials in America.
- 96% of them have been or are currently enrolled in a restaurant loyalty program.
- 90% of them have a smartphone.
Even if millennials aren’t your main customer, you still want a loyalty app, because the same studies show that 96% of Gen Xers and 77% of all adults in the US own a smartphone. You’re not going to get away from it, people of all ages use apps more and more for everything they do, including participating in loyalty programs. By using sophisticated technology that gathers essential data, mobile loyalty apps are taking engagement to a whole new level.
A best-in-class mobile loyalty app should be personalized and customized so the developer’s software remains hidden behind your restaurant’s brand, logo, and feel. Building brand loyalty translates directly to those end results you want, specifically an increase in visits and a desire for your customers to share your brand with their friends. Not all loyalty apps offer this customization, so before you commit, make sure your app builds brand loyalty for you and not the developer.
Another key aspect of a good loyalty app is integration with your POS system, and if your app also offers online ordering you’re really onto something good.
Up to 46% of Millennials consider mobile ordering capability to be one of the most important features a restaurant has, and 69% of consumers currently order food using online platforms. When you have a best-in-class restaurant loyalty app, customers can order and pay online via the integration with your POS system. This also means customers are rewarded with loyalty points for all their experiences with your establishment; dine-in, take-out, and even delivery.
When it comes to Millennials, they are looking for an experience, and they are looking to see new technology used to make that experience better. Geolocation technology is available in any top-tier loyalty app and you can use that technology to send push notifications to customers in the area enticing them to stop in for a special deal. This same technology can be used to send out short, meaningful surveys to customers currently in your venue, engaging them while gathering feedback.
Customer input from surveys is only one of the ways you can gather actionable data through your loyalty app. You can gain insights into the age of your customers, the type of menu items they enjoy, as well as what time of day they are most likely to buy certain items or visit your venue. Analyzing data from your app also helps you to determine how many customers return and use their rewards, allowing you to continue improving your reward program until you have the best offers around.
The right loyalty rewards your customers, but also rewards your bottom line and utilizes cutting-edge technology to do so.
Look into a loyalty app for your venue.
Posted: May. 29, 2018 | Written By: Hilary Wainwright
Schedule a demo with LAVU
It’s a fact: The quality of your restaurant’s POS system can mean the difference between profit and loss. Having the right POS solutions positively affects the functionality of every aspect of your business. From maintaining optimum customer care standards, to your ability to manage your inventory, effective POS can help your restaurant succeed beyond your wildest expectations.