Turn Up the Romance in Your Restaurant this Valentine’s Day

Valentine's Day at your restaurant

Posted: Feb. 07, 2018

There are many ways to turn up the heat this Valentine’s Day, and all food and beverage establishments can get in on the action. Whether you run a winery, brewery, or ice cream shop, take advantage of this special day with special promotions and creative celebrations. Below, we share some ideas for hosting a perfect Valentine’s Day

Set the Mood

Valentine’s Day is a special time for guests. In addition to these holiday guidelines, you’ll want to create a comfortable ambiance and formalize your space to set the right mood.

Create an Intimate Ambiance

As the backdrop to an important day for many couples, you can help guests get comfortable by creating an intimate environment through lighting.

  • Reduce or turn off any stark bright lights.
  • For every table, add a candle or battery-powered candle for soft lighting.
  • String a row of rice paper candles, fairy lights, or LED drape tubes.
  • If necessary, cover the entrance of your kitchen just for the holiday to reduce the amount of lighting that floods the dining area.

Second to good lighting, music is essential to setting a cozy mood. If you’re not sure what genre to choose, stick with bossa nova, easy listening, and classic jazz music like Billy Holiday or Louis Armstrong.

If it’s not too late, hire a live band! It’s also fine to avoid obviously romantic music and stick to your restaurant’s theme. Just so long as you avoid playing the radio or a random list of music that jumps across genres.

Make Your Dining Area More Formal than Usual

When it comes to the aesthetics of your restaurant, Valentine’s Day is the moment to elevate your look:

  • Take down any Christmas decorations that are still hanging around.
  • If you use plastic or paper table clothes, swap them out for cloth ones.
  • Get fresh flowers and arrange them around the restaurant. Add a touch of elegance by placing a single flower in a thin vase on every tabletop.
  • Candles, candles, candles!

Keep your decorations Valentines-themed with hearts, reds, and pinks. For a show-stopping décor, cover the ceiling of your restaurant with dozens of balloons a la Sex and the City. Conversely, you can opt for minimal decoration with delicate candles and flowers.

Offer Shared Plates

We previously wrote about a house-made charcuterie and cheese plate for couples to share, but you don’t have to stop there. Present a special Valentine’s Day menu with dishes for two, such as:

  • Oysters
  • Pasta in truffle sauce
  • Shrimp cocktail
  • Antipasti platter
  • Vegetable and dip plate

There are no limitations to the types of food you can present shared, although we do recommend playing around with finger foods and staying away from heavy or creamy dishes.

Not a restaurant? You can still turn up the romance on Valentine’s Day.


This Valentine’s Day, create a special bar menu with a few holiday-themed options. If you need inspiration, check out this list of 25 Valentine’s Day-themed cocktails.


Offer a different type of experience with a dinner and beer tasting menu at your brewery. Beer connoisseurs will love sharing the special experience with their partners.

Ice Cream Parlor

At your ice cream shop, create a special themed ice cream that embraces the color scheme of Valentine’s Day—heart sprinkles are welcome! For customers planning a special night at home, offer pints to-go.

Pizza Shop

Heart-shaped pizzas will bring smiles to all your customers. For added value, make a bundle deal with a chocolatey dessert.

Food Trucks

Customers that spend Valentine’s Day at your food truck think outside of the box—you should, too. Make simple adjustments that hint at the holiday, such as red napkins instead of the usual white, a sparkling wine on the house, a string of fairy lights, or even some unexpected “mood” music.


There are few places more romantic than a winery. Host an unforgettable Valentine’s Day with these ideas:

  • If there is a kitchen on site, prepare a pre-fixed dinner menu in the wine cellar.
  • If your winery doesn’t have a kitchen, invite guests to bring picnic baskets and you provide blankets, candles, and music.
  • For customers that want to stay in the privacy of their home, set up a special Valentine’s Day wine promotion.

Valentine’s Day is the second busiest time of the year for all food and beverage establishments. Be creative and turn up the romance.

Posted: Feb. 07, 2018 | Written By: Emma Alois

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