A Restaurant Guide to Hosting the Most Popular Summer Events

summer restaurant parties

Posted: Apr. 12, 2019

As people get ready to let loose and enjoy the warm air, remember that summer can be a lucrative season for restaurants. If you have a terrace, rooftop, or another kind of outdoor space, your moment is coming. Start prepping for summer events now so you’re ready to receive huge numbers from the get-go. For speedy service and total inventory control, rely on a restaurant POS system, and follow the five rules to hosting the best happy hour to make sure your event becomes the No. 1 hot-spot.

Lavu Pro Tip: Speaking of buzz, start thinking now of summery cocktail specials, then add a couple to your happy hour list to whet guests’ appetite for more. Include your plans for the summer in the menu. For drinks inspiration, check out 2019’s cocktail buzzwords.

For a truly stress-free summer event, you want to keep the guests relaxed and the pests away. Whether it’s once or twice a week, or every day, you want to create a summer oasis where guests can eat, drink, and be merry. See our restaurant guide below for hosting the coolest summer parties.

1. The Invitation

Remember how exciting it was to get a birthday card in the mail? This feeling never goes away, and as adults, getting invited to a party is still exciting. Send out invitations to everyone on your email list, personal contact list, and across social media.

Here are the three main points to include:

What time grub is served: If the kitchen is closing early, help latecomers arrive on time by including the hours food can be ordered.

Pup-friendly: When people hear “outdoors,” they immediately hope to bring their furry friends. Specify whether or not dogs are allowed. (If you’re on the fence, you might be surprised to hear that doctors say pets pose almost zero health risks to restaurants).

Rain plans: If you have alternatives, like a large indoor restaurant space or a tent, just let people know that rain or shine, your doors will be open and to expect the same great summer-time vibes. 

2. Music

Second to food and drinks, music is arguably the most important element to get right:

  1. Don’t crank up the volume; no one likes to be talking with music blasting into their ears. It’s better to spread out the sound through several speakers at a lower volume. You can turn the speakers away from guests, turn the volume up a little more, and the sound will spread out well over the entire party area.
  2. Play the classics like the Beatles, Lionel Richie, and Prince—create a playlist that’s heavy with songs people will recognize, and keep the energy light with upbeat tunes. Then throw in popular, new hit songs for variation.
  3. If you’re going with a playlist, then make it a five-hour list. Nobody should notice when the playlist restarts.

3. Ambient Lighting

Don’t leave guests in the dark. And most especially, don’t light them up like it’s a football game. As it gets dark, the eyes adjust so it’s not necessary to bring in bright lights. Instead, hang strings of lights or lanterns across fences, trees, and the deck. This kind of lighting creates an intimate, festive vibe.

To keep guests from tripping over extension cords or lighting wires, snip old wire hangers with wire cutters, bend them into skinny U-shapes, place them over the cords, and hammer them into place.

4. Decorations

Don’t overspend on decorations, but do invest a little time, money, and effort into adding bright, festive decorations that match your restaurant’s style. Monochrome decorations are chic, yet don’t be intimidated by bright colors either. It all depends on your space.

If there is room in your budget, buy items people can wear, like plastic sunglasses, headbands, or necklaces. Party favors like this can ramp up the energy of a dance party, and people will enjoy taking photos.

5. Maintain a Pest-Free Zone

Mosquitos breed over standing water, so remove puddles and clear away the rainwater in gutters. For the final touch, add fans. Gentle airflow should keep mosquitos away.

6. Stay Cool

Keep guests cool during long, sunny days with water-spray fans. Another easy, and affordable, option is to purchase inexpensive washcloths. Roll them up, tie with a band, and throw them in a cooling bin for guests to grab when necessary. If it’s in the budget, print your logo on them as cute accessories to take home and remember your restaurant by. Another great party favor for hot days is handheld fans. (Plus, guests will love to take photos with them and tag your restaurant; excellent marketing for your summer events.)

7. Entertain the Kids

Let your adult guests relax with a pitcher of “adult-lemonade” knowing their kids are happy nearby. Run the sprinkler, add kiddie pools, buy board games, or set up an outdoor jungle gym. Kids will enjoy meeting other children, and the grown-ups can catch up with friends without the pressure of hiring a babysitter.

Start planning now to put all these elements together, and you’ll have the season’s most buzzed-about summer event of 2019!

Check out these three ways to successfully market your restaurant for the summer.


 

 

Posted: Apr. 12, 2019 | Written By: Emma Alois

Success Tips

Schedule a demo with LAVU

 

It’s a fact: The quality of your restaurant’s POS system can mean the difference between profit and loss. Having the right POS solutions positively affects the functionality of every aspect of your business. From maintaining optimum customer care standards, to your ability to manage your inventory, effective POS can help your restaurant succeed beyond your wildest expectations.

Latest

Leverage Your Restaurant Data to Accommodate New Minimum Wages

Apr. 22, 2019 | 0

Management

Discussing a fair and reasonable minimum wage for tipped employees must also include helpful ways restaurants can adapt to rising costs. In the restaurant world, labor efficiency can make or break your business. New minimum wage laws for tipped employees are taking effect, and restaurant owners…

read more

Popular

Increase Your Restaurant Traffic with These 6 Social Media Tips

Jan. 23, 2017 | 6

Trends

As a restaurant owner, you likely know how much of an impact social media can have on your…

read more

All Articles

Leverage Your Restaurant Data to Accommodate New Minimum Wages

Apr. 22, 2019 | 0

Management

Discussing a fair and reasonable minimum wage for tipped employees must also include helpful ways…

read more

Using Restaurant Order Systems: The Definitive Guide

Apr. 19, 2019 | 1

Technology

With new technology spreading to the restaurant industry, there’s a heightened level of…

read more

RevPASH, the Essential Formula for Restaurant Management

Apr. 17, 2019 | 0

Management

In restaurant management, the leading objective is to maintain the profitability of the business…

read more

3 Takeaways from a Fast Casual Chain's Success (and Catastrophes)

Apr. 15, 2019 | 0

Management

The creator of fast casual dining set new industry standards over its 26 years in business. See the…

read more

A Restaurant Guide to Hosting the Most Popular Summer Events

Apr. 12, 2019 | 0

Success Tips

As people get ready to let loose and enjoy the warm air, remember that summer can be a lucrative…

read more

Is your FOH Restaurant Staff Doing This?

Apr. 10, 2019 | 0

Management

Make sure your restaurant FOH staff isn’t turning off customers with these four irritating…

read more

Top 6 Restaurant Labor KPIs that Reveal Everything

Apr. 08, 2019 | 0

Management

Running a restaurant is tough, and as the owner or manager of a restaurant, you want to use every…

read more

5 Mistakes Restaurant Managers Can Easily Fix

Mar. 29, 2019 | 0

Management

Achieving perfection as a restaurant manager is impossible; every day presents new challenges. But…

read more

Restaurant Inventory Management Software: The Essential Guide

Mar. 27, 2019 | 1

Technology

Running your restaurant comes with its own set of challenges. You have to schedule staff shifts…

read more