Create Memorable Experiences at Your Winery

 US wineries grow and develop their legacies

Posted: Sep. 10, 2018

In spite of the recession and other significant economic changes, the US wine industry has enjoyed a rarity in the business world: constant growth. Since 1993, wine is the only beverage to see a steady incline in consumption for over two subsequent decades. Within that time frame, thousands of new wineries opened and the United States is the fourth largest wine-producing country in the world.

After so much growth, it’s no surprise then that the consumption rate is predicted to plateau this year.

According to the State of the Wine Industry 2018 report, sponsored by the Silicon Valley Wine Bank Division, wine consumption will not grow more: “After more than 20 years of straight-line growth trends, total volume growth is leveling out.”

This is far from being an alarm bell to the industry; instead, it’s signaling a new chapter for wine growers and producers. Now that the US wine audience has established itself, it’s the right time for US wineries to grow and develop their legacies, the way wineries in France or Italy have done for hundreds of years.

Target New Audiences with Winery Visits

As the owner or manager of a winery, your business isn’t confined to at-home-consumption; it benefits from the tourism and hospitality industries as well. (Both of which provide fantastic opportunities to reach new customers in new regions.)

Target and attract new customers with unforgettable visitor experiences. 

Promoting local tourism is a business strategy that works for all wineries. By hosting memorable wine visits, buzz can grow through word-of-mouth and press, putting your wine in front of brand new wine stores, hotels, and restaurants

To create stand-out winery visits, incorporate the winery’s unique qualities into the guest experience—it could be the blending process or your rock star winemaker. Do you have an interesting background story? Sharing the history of your product line can entice visitors and attract new buyers.

Integrate Your Legacy with Guest Experiences

The qualities that make your winery unique to others have defined your business’s values and are the roots of its legacy. It might be that your growing technique is unusual, that you have a socially-conscious-minded model, or perhaps yours is a family-owned and -operated business. Whatever makes your winery special, integrate into the guest experience for a truly memorable visit. See these five ideas below:

Invite Guests to Partake in Your Unique Blending Process

Wineries that specialize in wine blends have an unforgettable experience to offer guests: For a certain price, offer visitors the chance to make their own unique blends. It’s a concept that has made Australian winemaker Penfolds stand out as a top choice for tourists and locals alike. At the Magill Estate Winery, visitors can choose among grape varieties to make their own wine creation. Take another page out of Penfolds’ book of guest experiences and offer customized plaques with gifts.

Offer Tailor-Made Wine Tastings with the Winemaker

No one can show off your winery like your winemaker. For those who are passionate about wine, spending time with a seasoned winemaker would be a dream. Talk with your winemaker and if he or she is on board to share tales and advice, make it known to interested customers. This personalized experience would make for an unforgettable wine tasting.

Charm Guests with Historical Heritage

To some wine lovers, the heritage of a wine is as important as its vintage. For instance, in the famous wine-growing village of Châteauneuf-du-Pape in Provence, France, it’s the ecclesial vines from Clos des Pape that attracts wine lovers. Although there are other excellent wineries to choose from, its history for being the pope’s vineyard makes it the top choice for many.

Like Clos des Pape, allow guests to relish the heritage of your winery with a tour of the property and tales of its history.

Present Food-Pairing Ideas and Recipes

Food-and-wine pairing menus are successful for restaurants. It gives them a chance to showcase their selection, and customers can learn about a new grape or wine-growing region.

Highlight your wines and show customers how to enjoy them at home. Suggest specific foods, prepare a series of recipes for them to take home, and even offer food-and-wine tasting sessions if there is a kitchen on the property. Take this program to the next level by starting a winery loyalty program. Send wine club members food-pairing ideas every month like the Robert Stein Winery & Vineyard in Australia does.

Offer Luxe Hotel Accommodations

Be inspired by the luxurious boutique hotels in Tuscany, Italy and offer outstanding hotel accommodations to guests. Wine tourism is a growing niche within the tourism industry, and it’s an effective way to bring in new customers. Fix up the properties on your winery, invest in a world-class kitchen and chef, and offer a program of personalized wine tours with bike rides, hikes, and picnics for an unforgettable winery experience.

Apply these ideas to your winery, and attract the right audience with these tips.

See how a Winery POS System supports your business’s needs.

 

 

Posted: Sep. 10, 2018 | Written By: Emma Alois

Success Tips

Schedule a demo with LAVU

 

It’s a fact: The quality of your restaurant’s POS system can mean the difference between profit and loss. Having the right POS solutions positively affects the functionality of every aspect of your business. From maintaining optimum customer care standards, to your ability to manage your inventory, effective POS can help your restaurant succeed beyond your wildest expectations.

Latest

Restaurants Stop Taking Reservations in Favor of Walk-Ins

Dec. 07, 2018 | 0

Trends

Tired of no-shows? You’re not alone. In fact, there are many restaurants that have opted out of accepting reservations completely, and the trend has been going on for years. While some customers find no-reservation restaurants a buzz-kill, there is a class of diners that are enthusiastic about…

read more

Popular

Increase Your Restaurant Traffic with These 6 Social Media Tips

Jan. 23, 2017 | 6

Trends

As a restaurant owner, you likely know how much of an impact social media can have on your…

read more

All Articles

Restaurants Stop Taking Reservations in Favor of Walk-Ins

Dec. 07, 2018 | 0

Trends

Tired of no-shows? You’re not alone. In fact, there are many restaurants that have opted out of…

read more

Gift Cards Give Restaurants More Ways to Upsell

Dec. 03, 2018 | 0

Success Tips

Gift-giving can be a daunting task. That’s why so many Americans rely on gift cards. By the end of…

read more

3 Holiday Marketing Tips for Restaurants and Bars

Nov. 30, 2018 | 0

Success Tips

This December, attract new customers, grow your social media presence, and benefit from a new…

read more

Increase Your Restaurant Success with Ongoing Training

Nov. 12, 2018 | 0

Success Tips

With ongoing training, you can emphasize the values of your brand, share ideas, solve problems, and…

read more

More Americans Are Relying on Restaurants for Thanksgiving Dinner

Nov. 09, 2018 | 0

Trends

Restaurants are playing an important role this Thanksgiving. While the traditional image of…

read more

3 Fast Ways to Find Great Seasonal Hires for the Holidays

Nov. 07, 2018 | 0

Management

Find and hire excellent seasonal employees in time for the busy holiday season. The beginning of…

read more

Virtual Restaurants Are a New Reality

Oct. 22, 2018 | 0

Trends

From leasing commissary kitchens to partnering with regional restaurants, third-party delivery apps…

read more

Harness Restaurant POS Data to Earn More and Perform Better

Oct. 12, 2018 | 0

Success Tips

Modern technology has a great number of benefits. For you as a restaurant owner, it offers insight…

read more

Top 4 Food and Drink Trends for Fall 2018

Oct. 09, 2018 | 0

Trends

Drinking warm cider and baking pies are classic fall food traditions. Fortunately, tradition can…

read more