7 Tricks to Getting Positive Restaurant Reviews
Posted: Oct. 29, 2015
These days, when it comes to online content, anybody with a social account can (and may as well) be a journalist. Online reviews are the go-to after the check is paid. Review sites, such as Yelp or TripAdvisor, can boom or break your business.
According to Forbes, consumers rely on online reviews when making purchasing decisions. 90% claim that reading a positive review online influenced their buying decision. A whopping 85% of consumers read online reviews for local businesses. Positive reviews are crucial for businesses. Tackling the complexities of the Internet ecosystem takes time, but with a few key tricks, you can boost your positive reviews in no time.
While technology does give power to the consumers, it can also give you key data. Restaurant marketing isn’t the same as it has always been. It is critical that restaurant owners embrace Internet marketing and cultivate a presence online. Stay on top of your game and monitor reviews in both traditional media and online sites to see how your business is doing and what’s driving traffic to your site. Routinely check your web presence and see where you rank.
Paying careful attention to customer feedback can help ensure more five-star reviews in the future and build accolades from media who may be investigating restaurants to write about. Show you are actively and regularly monitoring and responding to comments. This will help potential clients see dedication to keeping up your reputation, and in turn, service. Consider adding a section on your website for top reviews or provide a link to a feedback form on your website.
Get on the Same Page
If you have employees, make sure that they know what great customer service means to and for your business. Talk about integrity at staff meetings and go the distance to encourage employees to put heart into their service. Put it up on walls, send emails about it – train your employees to value and provide unparalleled customer service, consistently.
Make it clear that reviews are genuinely important to you and that you are intently interested in the customer’s opinion and how you can consistently improve your business. Respond to negative feedback openly, and encourage the customer to return. Consider adding discounts or promotions such as a free appetizer for completed surveys or a free drink for filling out a review.
Analytics and data give insight into customers want from our business. But, there’s a different approach to finding out the why of what customers do. Surveys are the bread and butter for getting feedback and showing customers you are committed to improving. Ask questions, develop and send out a survey. They’re easy to set up, easy to send out, easy to analyze, and scale very well. What’s not to like? Get a clear picture of what is working and what needs improvement.
Deal With It
Harsh reality: there are really only two types of businesses, those that have gotten a negative review, and those that will. Unfortunately, the more established you are in the business, the more likely it is that you will be faced with negative reviews. The best line of defense is to make sure your good reviews outweigh the bad, and that you receive the critique with integrity. Bad reviews may be a hassle to deal with, but if approached proactively, they can give customers insight into your voice. When a negative review happens, identify the customer immediately and do everything in your power to understand and amend the issue.
Every customer that experiences remarkable customer service will tell their family and friends about what made it exceptional. They might also provide you with a great review. Just ask! Ask customers to ‘Like’ you on Facebook, ‘Follow’ you on Twitter and ‘Follow’ you on Instagram to help spread the word. Send an email with all your links, call those you have a good relationship with, or walk right up to loyal customers and ask them to share what they love about your restaurant.
Posted: Oct. 29, 2015 | Written By: Alexa Mangrum